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ChatGPT + Claude

Course · Intermediate

AI for Marketing
and Content

Turn a brief into a campaign plan, a content calendar and drafts that sound like your brand, with a review process that keeps quality high.

Platform
ChatGPT + Claude
Level
Intermediate
Duration
1 day
Format
Live online
Dates & price
Sent when you register interest
Register interest See the modules

The course in one example

A brief becomes a coordinated campaign.

Follow one rough brief through the workflow you practise: find the audience and message, plan the campaign, fill the calendar and review every output before it goes out.

  1. Brief

    Spring workshop brief

    • Workshops for HR managers, Sydney
    • Fill three sessions in six weeks
    • Tone: warm, practical, no hype

  2. Audience & message

    Who and why

    • Audience: HR leads, 50–500 staff
    • Objective: 40 registrations
    • Message: one morning saves hours

  3. Campaign plan

    1. Week 1–2: problem posts
    2. Week 3–4: case-style explainer
    3. Week 5–6: reminders + FAQ
    4. Measure: registrations

  4. Content calendar

    LinkedInEmailPartner
    Wk 1Post—Intro
    Wk 3ExplainerInvite—
    Wk 5FAQReminderMention

  5. Review

    • On brand voice (Checked)
    • Claims have sources (Checked)
    • No customer data used (Checked)
    • CTA on every piece (Action needed)

Illustrative example A prepared demonstration of the workflow you learn. It is not live AI output, and the names and figures are examples.

Who it's for

Marketers, content writers and communications staff who already use ChatGPT or Claude a little and want a dependable workflow.

Experience needed: Some everyday use of ChatGPT or Claude. New users should start with a Foundations course.

Problems it solves

If this sounds familiar

  • Campaign plans that start from a blank page every time
  • Content calendars that are hard to fill consistently
  • AI drafts that sound generic or off-brand
  • Claims and statistics that slip through without checking

Outcomes

By the end you can

  • Turn a one-paragraph brief into a structured campaign plan
  • Plan a content calendar across channels
  • Write drafts that follow your brand voice
  • Repurpose one piece into several formats
  • Review AI drafts for accuracy, claims and tone
  • Keep customer data and confidential plans out of prompts

Modules

How the day runs

4 modules, taught live with hands-on practice in each. Select a module to see its topics.

  1. From brief to campaign plan
  2. Content planning
  3. Brand voice
  4. Review workflow and safe use

1From brief to campaign plan

4 topics
  • Writing a brief an AI assistant can use
  • Audience research questions to ask, and what to verify yourself
  • Objectives, message and channel mix
  • Measures that match the objective

2Content planning

4 topics
  • Building a six-week calendar across channels
  • Angles, hooks and calls to action
  • Repurposing one piece into many formats
  • Keeping the calendar realistic for your team

3Brand voice

4 topics
  • Capturing your voice as rules and examples
  • Before-and-after rewrites
  • Setting up reusable instructions in ChatGPT or Claude
  • Keeping several writers consistent

4Review workflow and safe use

4 topics
  • Fact, claim and statistic checks
  • Customer data, confidentiality and copyright basics
  • A two-step review before anything is published
  • Your team's review checklist

Practical exercises

What you practise

  1. Exercise 1

    Brief to campaign plan

    Turn a one-paragraph brief into a plan with objective, audience, message, channels and measures.

  2. Exercise 2

    Six-week content calendar

    Plan posts and emails for one campaign, each with an angle and a call to action.

  3. Exercise 3

    Brand voice guide

    Write voice rules from your own examples and test them on a rewrite.

  4. Exercise 4

    Claim check

    Review an AI draft and flag every claim that needs a source before publishing.

What you will create

Real work, finished during the session

Sample previews · illustrative content, not final course material

PlanCampaign plan
Objective
40 registrations in six weeks
Audience
HR leads, 50–500 staff
Channels
LinkedIn, newsletter, two emails

Objective, audience, message, channels and measures, built from a short brief.

CalendarContent calendar
Week 1
Problem post + launch email
Week 2
Case-style explainer
Week 3
Reminder + FAQ post

Six weeks of posts and emails, each with an angle and a call to action.

GuideBrand voice guide
We sound
Practical, warm, specific
We avoid
Hype and vague promises
Example
Before and after rewrite

A short voice guide the assistant follows, with do and don't examples.

You leave with

  • A campaign plan and six-week calendar for a real campaign
  • A brand voice guide your assistant can follow
  • A content review checklist for your team
  • Reusable prompts for planning and repurposing

Platform and delivery

Where you learn

ChatGPT or Claude

Taught on ChatGPT or Claude: each group uses the platform its organisation provides. Tell us which when you register interest, and we'll confirm the delivery option.

Requirements

Before you come

Account

A ChatGPT or Claude account, whichever your organisation uses. Free accounts work for the exercises; usage limits apply. Exercises are written so they work on either platform.

Equipment

A laptop with a current browser and a stable internet connection, plus two or three non-confidential documents from your own work.

Experience

Some everyday use of ChatGPT or Claude. New users should start with a Foundations course.

Data

Use only non-confidential material in exercises. We show you how to check your organisation's AI policy and what not to paste into an assistant.

Dates and pricing

How to book

Public sessions

Register interest and we'll email you the next available dates, session times and the price. Nothing is booked until you confirm.

Register interest

Private team sessions

Teams of six or more can book a private session, with exercises adapted to your own work and tools.

About team training

Questions

Before you register

Which platform does this course use?

Both. Exercises work on ChatGPT or Claude, so you practise on the tool your organisation already uses.

I've never used ChatGPT or Claude. Is this the right start?

Start with ChatGPT Foundations or Claude Foundations first. This course assumes you can already write a basic prompt.

Can we use our own campaign briefs?

Yes, as long as they are not confidential. For private team sessions we adapt the exercises to your real campaigns and brand guidelines.

Related courses

Where to go next

All courses
AI for MarketingRegister interest